Konosuke Matsushita (1894 – 1989)

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Konosuke Matsushita was Founder of Panasonic Corporation (formerly known as Matsushita Electric Industrial Co.)

Coming from humble beginnings he became an inventor and extraordinary entrepreneur with the invention of the two socket light fixture being credited to him, which led to the creation of one of the world’s largest electronic companies.

What I particularly like about Konosuke Matsushita are are the three elements of his business philosophy and and the seven core principles of Panasonic Management Philosophy.

Matsushita Basic Business Philosophy

The Matsushita Basic Business Philosophy consists of three elements.

  • Basic Management Objective – expresses the corporate goals of the company:

    “Recognizing our responsibilities as industrialist, we will devote ourselves to the progress and development of society and the well being of people through our business activities, thereby enhancing the quality of life throughout the world.”

  • Company Creed – expresses the basic attitude of employees to their daily work:

    “Progress and development can only be realized through the combined efforts and cooperation of each employee of our company. United in spirit, we pledge to perform our corporate duties with dedication, diligence and integrity.”

  • The Seven Principles – set the standard for the employees’ proper mental attitude for their daily work:

    Contribution to society

    Fairness and Honesty

    Cooperation and Team Spirit

    Untiring Effort for Improvement

    Courtesy and Humility

    Adaptability

    Gratitude

Some of his ‘words’ which follow, I find particularly inspiring:-

The Way

The Untrapped Mind